The A4E Transit initiative now had to decide what part of the system was in most need of improvement. Should the fares be lowered? Did the bus need to run later at night? Was increasing frequency of service most important?
The members of this initiative quickly realized that they could not make this decision alone and had to seek out the more opinions, especially from bus riders. Thus, A4E embarked on a seven-month long survey, which eventually included 343 interviews.